Aesthetically Pleasing Efficient Intelligent Building Skins Engineering Essay

Aesthetically Pleasing Efficient Intelligent Building Skins Engineering Essay Architecture is no longer static and unchangeable – instead it is dynamic, responsive and conversant – The idea that building skins reflect the skins of living organisms: properly designed, they breathe, change form, and adapt to variations in climate – But can highly efficient intelligent skins still be aesthetically pleasing? â€Å"A building becomes a chameleon which adapts. A properly equipped and responsively clothed building would monitor all internal and external variables, temperature, hygrometry and light levels, solar radiation etc, to determine the best energy equation given these conditions and modify the building and it’s internal systems accordingly. It is not too much to ask of a building to incorporate, in its fabric and its nervous system, the very basic vestiges of an adaptive capability.† (Rogers 1978) The aim of this paper is to explore the notion of incorporating intelligence into a buildings faà §ade. The discussion about the energy efficiency of faà §ades has inspired many architects to no longer view the building envelope as static but as a dynamic being, that can adjust its shape, surface, function and interior spaces in real time in response to intelligent controls that monitor active feedback from the environment. Solar and wind energy, daylight, and water can be captured by buildings and reused efficiently. An Intelligent building is one that combines both active features and passive design strategies to provide maximum user comfort by using minimum energy. The intelligent faà §ade forms part of the intelligent building, it is what protects the inhabited interior whilst controlling exchanges between inside and outside at the envelope level. The plan being to respond effectively to changing climate conditions and inhabitant needs in order to improve functional performance. A buildings faà §ade doesn’t just play a key role in the sustainability of a building; adding to both energy efficien cy and the quality of the internal climate. It is also a fundamental part of the building’s aesthetic, adding to the structural outline and defining its visual impact on the urban surroundings. A faà §ade can only be described as intelligent when it makes use of natural renewable energy sources such as solar energy, airflows or ground heat to meet a building’s requirements in terms of heating, cooling and lighting. The idea that the fabric of a building can increase its interaction and response to external changes and internal demands with a prime objective of lowering the environmental load is an exciting concept. The facades almost become local, non-polluting energy suppliers to the building. The notion of intelligent building facades is not a new idea; however the implementation of high-tech skins has been slow. While fashionable and almost certainly advantageous, sceptical architects are afraid that operable components are magnets for value engineering or foresee them being stripped off their buildings in the future due to poor performance or poor maintenance. However, the rising cost of energy, latest environmental initiatives and the focus on the green propaganda has put great responsibility on architects and engineers to make continuous energy savings and this must be achieved through effective building design and clever management. Almost seven years after the European Union passed legislation requiring property owners to report on the energy performance of their buildings, a new round of tougher regulations is under way. Plans to revise the Energy Performance of Buildings Directive (EPBD) in 2010 are expected to result in even tighter emissions targets for new buildings. Gradually more and more architects are beginning to enjoy automating their facades rather than leaving energy-efficient functions to chance. Consequently, the crucial boundary connecting the interior environment and the elements is getting more consideration and consequ ently more animated.

IHRM and Ethical and Moral Leadership - Case Study Report Essay

IHRM and Ethical and Moral Leadership - Case Study Report - Essay Example In this respect, labour flow is considered to be an important factor making the development of global economy at large. It has been perceived that the labour forces on a global context are recognised to be facing inequality problem with the development of technologies as well as ‘foreign direct investment’ (FDI). Companies in the worldwide market segments are seemed to be demanding more skilled labour in order to develop their overall business or operational performance (Bowles, 2009). In this modern era, it can be viewed that companies normally seeks employing low-paid skilled labour forces for lessening operational costs which resulted in raising the problem of unemployment in various business market segments. Additionally, with this concern, the problem of inequality in income has also been raised in the worldwide context. In this regard, migration of labour forces is recognised to be the imperative factor which is accountable for loss of jobs as well as inequality of wages amid developed countries (The IMF, 2008). With growing aspect of globalisation, multinational corporations (MNCs) are observed to devise policies as well as principles with the objective of enhancing labour standards. Companies formulated ‘corporate social responsibility’ (CSR) related policies with the aim of performing business activities in a legal as well as ethical manner. The CSR policies of companies also ensure that they are quite able to meet and accomplish the expectations of the stakeholders. MNCs seek that the policies and principles for the CSR are formulated in accordance with the national as well as international labour standards. Moreover, labour forces are required to be provided with better human rights principles as well as working environment. There are certain provisions on the basis of which companies are required to acquire labour forces. In this respect, MNCs with better CSR and business codes will be facilitated with the opportunity of ex ecuting business operations effectively with minimised inequality in relation to wages and culture among others (UNCTAD, 2012). In this similar context, ‘International Labour Organisation’ (ILO) has formulated as well as implemented policies and principles with the objective of promoting enhanced labour standards with the assistance of international contracts. The standards as well as policies that formulated by ILO are required to be adopted by MNCs with the intention of offering better working environment and rights to labour forces. The standards of ILO signify that MNCs should not acquire labour forces in a forced manner. MNCs should ensure that children under the age of 14 or 15 are not employed. MNCs are also required to ascertain that employees are not discriminated and are provided with the right of collective bargaining. There should not be any abuse as well as harassment in the working environment. The employees should be provided with better healthcare facili ties and must be offered with equitable and minimum wages (Xiaoyong, 2006; ILO, 2003). Part (ii) MNCs are observed to adopt three main strategies which include multinational, transnational and global strategy. Multinational Strategy Multinational strategy implies that a business organisation execute activities in numerous countries or market segments. This strategy is adopted by companies with the aim of

Cockpit display visual Research Paper Example | Topics and Well Written Essays - 1000 words

Cockpit display visual - Research Paper Example The cockpit will inform them the positions to be in order to avoid any encounter (Weber, 2011). However, proper information has to be fed to the pilots for them to make accurate decisions. Cockpit visual display systems rely solely on highly reliable and accurate mathematical algorithms that correctly tell the cockpit the right air path that the pilot should maintain in order to avoid collisions. Despite the many lives that the cockpit has already and is still saving, the problem lies with the vision of the pilots. Does the lighting system of the cockpit affect the eyes of the pilots? The human visual sense has so many limitations that make it had to adapt to the complex environment in the air. The three dimensional movements and high speeds present in the air are too demanding for the human eye. Furthermore, the human vision is prone to illusions especially at night or when there is poor lighting. Since the human eyes cannot be relied upon to safely navigate through the air, the best substitute is automatically the cockpit. However, the cockpit system should not be a hazard to the pilots because as the eyes’ performance keeps waning, the higher the risks of accidents occurring (Aviationknowledge, 2012). The human eye has two color receptors: Rods and Cones. The cones are found at the center of the Retina while the rods are found at the periphery of the retina. Cones are responsible for photopic vision used when there is light while Rods are responsible for Scotopic vision used in darkness or when there is poor illumination. During the post World War II era, all aircrafts utilized the red light for the cockpit lighting since it did not degrade adaption of the eye to darkness (American Optometric Association, 2011). Nowadays, cockpits are made up of white light that is poor at preserving visual sensitivity for viewing. White light cockpits are being used today because they do not distort the true color of objects. Furthermore, red lighting

Custom Essay: Shakespeares Hamlet and the Character of Gertrude

Hamlet and the Character of Gertrude      Ã‚  Ã‚   Bryan N. S. Gooch in "Review of The Shapes of Revenge: Victimization, Vengeance, and Vindictiveness in Shakespeare," presents as a victim Gertrude’s closest woman friend in Shakespeare’s Hamlet:    Harry Keyishian rightly recognizes that distinction between various manifestations of revenge is crucial in coming to terms not only with many of Shakespeare’s characters -- and some were notable and clearly nasty avengers of perceived yet unsubstantiated wrong -- but also with his social and moral milieu. . . . Moreover, the author clearly presents in Chapter I, "Victimization and Revenge: Renaissance Voices," a useful survey of the problem, drawing from books on the passions and moving on to consider not only the power of the revenger but the powerlessness of victims, e.g., the Duchess of Gloucester, Ophelia. . . . (1).    If Ophelia is a victim, certainly Gertrude is likewise, having died from imbibing the poisonous drink intended for Hamlet by Claudius and Laertes. This essay intends to explore this aspect and many other aspects of   the character of Gertrude.    At the outset of the tragedy Hamlet appears dressed in solemn black. His mother, Gertrude, is apparently disturbed by this and requests of him:      Ã‚  Ã‚  Ã‚   Good Hamlet, cast thy nighted colour off,   Ã‚  Ã‚  Ã‚   And let thine eye look like a friend on Denmark.   Ã‚  Ã‚  Ã‚   Do not for ever with thy vailed lids   Ã‚  Ã‚  Ã‚   Seek for thy noble father in the dust:   Ã‚  Ã‚  Ã‚   Thou know'st 'tis common; all that lives must die,   Ã‚  Ã‚  Ã‚   Passing through nature to eternity. (1.2)    The queen obviously considers her son’s dejection to result from his father’s demise. Angela Pitt considers Gertrude â€Å"a kindly, slow-w... ...Psychoanalysis Into' Kenneth Branagh's Hamlet." Early Modern Literary Studies 6.1 (May, 2000): 2.1-24   http://purl.oclc.org/emls/06-1/lehmhaml.htm Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Rpt from Shakespeare’s Women. N.p.: n.p., 1981. Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html Smith, Rebecca. â€Å"Gertrude: Scheming Adulteress or Loving Mother?† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from Hamlet: A User’s Guide. New York: Limelight Editions, 1996. Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.

Coca-Cola Versus Pepsi-Cola Essay

Summary In the late 1800s, American pharmacists started mixing fruit syrups and carbonated soda water, causing a new kind of beverages known as soda drinks. The most famous brands that started in the business are Coca-Cola, Pepsi-Cola, and Dr. Pepper; but the big long-lasting rivalry is until today between Coca-Cola and Pepsi-Cola. In 1886, a pharmacist named Dr. John Pemberton made the formula of Coca-Cola and the drink was sold in at the counter of Jacob’s Pharmacy as a refreshing drink. Pemberton was a part owner of the pharmacy after he left, eventually, Asa Candler became the sole owner and had the rights to the drink. Candler sold the Coca-Cola syrup to pharmacies and started a big advertising campaign which gave Candler a strong sales force. In 1899 Candler granted the first bottling franchise, which eventually grew rapidly. Ernest Woodruff bought Coca-Cola in 1919 for 25$ million, Woodruff and his son worked on making Coke a convenient product that’s available everywhere. Woodruff made a great decision at the time of the beginning of World War II; he stated that every man wearing a uniform should get a Coca-Cola bottle for only 5 cents whatever it costs. This decision made Coke have a strong market-share in Asian and European countries; in the late 1950’s, Coca-Cola advertised as â €Å"Americans Preferred Taste†. Woodruff was influential in Coke’s strategic decisions until 1982. A pharmacist named Caleb Bradham invented the formula of Pepsi-Cola in 1893 in New Bern, South Carolina in 1893. Pepsi followed a similar path as Coke in the expansion, using franchisers to spread their beverage. The company faced bankruptcy many times due to the strong advantage that Coke had over Pepsi-Cola and the weak competition between the two companies at that time. In the period following WWII, Coke outsold Pepsi by a 10 to 1 ratio per unit; in that period many soft-drink producers started entering the market with a big variety of flavors other than cola flavor. Alfred Steele became Pepsi’s CEO in 1950, he believed that his company will take over Coke one day, Steele was a former Coca-Cola marketing executive, and he helped Pepsi a lot due to his wide knowledge about the rival which is Coca-Cola. In an effort to raise the company’s sales, Pepsi introduced new bottle sizes such as the 24-oz family bottle. 1955 Steele married an actress named Joan Crawford and sta rted a big advertising campaign; Alfred Steel’s motto was â€Å"beat coke† which led to increasing Pepsi revenues to over 300% between years 1950 and 1959. Through the years many soft drink companies joined the industry, but the difference is that these companies focused on tastes other than colas, such as 7UP which is a mix of citric flavors and soda, 7UP was first introduced in 1929; the introduction of 7UP led to an increase in the national market share. Coca-Cola continued to expand in the 1960s making Coke available internationally and in the United States. Coca-Cola started diversifying when it bought Minute Maid Juice Company; Cola-Cola also produced new products such as Sprite. Coca-Cola offered its soft drinks either in cans or glass bottles in 1961. Throughout the years in the 1960s and 1970s, Coca-Cola introduced different new products such as Sprite, Tab, Mr.Pibb, Fresca, and Mellow Yellow. Coca-Cola concentrated on international markets to spread the drinks, this strategy of spreading Coca-Cola internationally had matured the company and made the brand image much stronger than Pepsi. Donald Kendall, a former sales manager became Pepsi CEO in 1963, under Kendall Pepsi was renamed PepsiCo and started an unrelated diversification by opening restaurants such as Pizza Hut and producing snacks. Pepsi extended its line of products in 1964 by introducing Diet Pepsi and Mountain Dew; Mountain Dew has a similar taste to Sprite with was introduced by Coca-Cola. Pepsi tried to keep track with Coke in order to keep the competition even though Coca-Cola was more powerful than PepsiCo at that time. Pepsi became more aggressive and competition hungry in 1970 and 1971 when they employed experienced marketing executives. In the 1950s and 1960s the price of Pepsi was 20% less than the price of Coke, but still wasn’t able to reach Coke’s strength; with the strong advertising campaigns thanks to the experienced executives that Pepsi recruited, Pepsi was able to gain a stronger market-share for the first time in 1975. In 1974, Pepsi was the third largest-selling soft drink after Coke and Dr. Pepper. Researchers from Pepsi have shown that in a blind test the majority of consumers preferred Pepsi over Coke. This successful experiment which was called â€Å"The Pepsi Challenge† increased Pepsi’s market share and made it the number-two brand. After the great success that this challenge brought to Pepsi, Victor Bonomo, president of Pepsi USA in 1974, decided that the Pepsi challenge should be deployed I all market where Pepsi is weak. The spread of the Pepsi challenge led to an increase in Pepsi sales by 20% in the biggest cities of America. Pepsi launched the Challenge all over the nation in 1977, and after 3 years Pepsi brand was widely recognized in the U.S. and gave Pepsi an additional 1.3% market share lead over the rival Coca-Cola. Coca-Cola responded to the challenge by giving big discounts in certain markets where Coke has a competitive advantage over Pepsi and by stating that Coke’s bottlers are owned by Coca-Cola, but Pepsi bottlers are franchisees. Knowing that Coke and Pepsi is a standardized product, Coca-Cola used price as a market weapon to target Pepsi consumers. Coke tried to regain money lost that was a result of the huge discounts that the company kept on introducing, by selling franchisees the concentrate rather than the syrup they use in manufacturing the drinks. Roberto Goizueta became CEO of Coca-Cola in 1980, he introduced a 1200-word strategy statement, and the main aim of this statement is price discounting in order to regain Coke’s position in the market. Coca-Cola began to influence the ownership and management of the of their franchised bottlers, despite being committed to independent bottlers, they replaced bottlers in key markets that were not deemed sufficiently aggressive in selling their product. The CEO of Coca-Cola USA stated that the company had some role to play in the reasons the buyers purchase the product by offering in several instances to increase the numbers of their investments with the potential buyers. 2) Contribution The â€Å"Coca-Cola Versus Pepsi-Cola† case study was written to give the maximum amount of information to business-oriented individuals, it gave so much information about two of the most competitive companies throughout history; the paper illustrated the history of the two main soft drink companies and also talked about other companies that entered the industry. The irony is Pepsi and Coca-Cola were invented by pharmacists who are supposed to prescribe drugs to people and not give them beverages with high amounts of sugar and artificial tastes, the case explained how Pepsi and Coke changed people’s views of a beverage when the companies invented carbonated soda beverages. The paper explained in details the huge cola advertising war that started in the 1980s between the rival Coca-Cola and PepsiCo that caused a big revolution in the beverage industry and incentivized new companies to enter the industry and produce beverages with different flavors. The case explained the positioning of the two companies and showed the difference in the brand value of the companies. The case was great also in giving the comparative analysis between the two companies, giving the different products other than the main product that was first manufactured by the companies. The case also showed us how the companies implemented different strategies to increase revenues and to increase market share and gain the most competitive advantage. Pepsi vs. Coca-Cola SWOT analysis Strength: *Pepsi: Very Innovative, the broad portfolio of products, more flexible franchise network, aggressive marketing strategy. *Coca-Cola: One of the most valuable brands in the world, largest market share in the soft drink industry, and great customer loyalty Weakness: *Pepsi: Competition with Coke, higher prices than Coke, and lower net profit margin than Coca-Cola *Coca-Cola: Competition with Pepsi, relies on soft drinks, and lacks diversification Opportunities: *Pepsi: International expansion and growth in the bottled water industry *Coca-Cola: Reduce costs and increased demand for bottled water Threats: *Pepsi: Increased marketing campaigns by Coke and restrictions to sell in certain countries because Coke has control on them *Coca-Cola: Strong local brands in some countries and negative publicity Michael Porter’s 5 Forces on Pepsi and Coca-Cola Knowing that Pepsi and Coca-Cola have standardized products, I won’t need to talk about every company alone. The intensity of Rivalry between Competitors: Pepsi and Coke are historical competitors, in the 1980s; the rivalry between them was very ferocious, and the cola war occurred at that period of time to show which companies’ products taste better. Bargaining Power of Suppliers: Suppliers have no power over Pepsi or Coca-Cola, it is very easy and cheap to buy all the ingredients to manufacture soft drinks, in fact, the competition between Pepsi and Coca-Cola’s suppliers is really strong because of the great and presence of all the material. In my opinion, Pepsi and Coca-Cola have power over their suppliers; this helps them in decreasing their costs a lot. Bargaining Power of Buyers: The power of buyers in the case of Coca-Cola and Pepsi is high, because the switching cost is low or even the same depending on the geographical segment; both companies try their best to gain customer loyalty, but Coke does it better by playing on its customers’ emotions in its advertisements. The threat of New Entrants: This force is low, the soft drink industry is very competitive if a possible new product enters the market, and it would be really expensive and hard to position in the very strong industry. Threat of Substitutes: This force is high, especially because of health trends that hit the community from time to time, bottled water and juice companies are working hard in order to gain a competitive advantage over Pepsi and Coke by showing consumers the bad effects and obesity that this soda beverage can cause to our health, this is causing a change Pepsi and Coca-Cola’s strategies and making them introduce diet beverages as mentioned in the case, or even causing the Pepsi and Coca-Cola to buy big companies that produce healthy beverages; as an example, Pepsi bought Aquafina in order to have an advantage over the competitor.

Descriptive Essay A Healing Place - 1223 Words

In my hometown, there is not much to do on any night of the week, so many nights I found myself walking around town with my friends. After walking an hour of so we would often become tired and need a rest. The swing along the Mississippi River was always a great resting spot. The metal swing fits up to four people and has a great view of the Lock and Dam. Although the swing was cold when we first sat down, it would soon warm up and sometimes we would end up staying there for hours just talking. The swing was also beneficial to us in times when we were feeling really stressed. Sitting on the swing gave me rest, relaxation, and peace. This is important to everyone, but many people find it hard to schedule relaxation time. Between school,†¦show more content†¦This patient watching gave me time to think and organize my thoughts. I did not have to worry about people bothering me. I could watch the squirrels play and listen to the birds sing in the many trees that provided plenty of shade. Many people do not have the option of living along a river but the calmness can still be found in every town. Almost every town has some sort of park. Many people think that parks are for children to play in, not a relaxing place for adults. This is not completely true. Parks offer a spot to sit and relax, to take in the fresh air and watch the birds and squirrels in the shade trees. The singing of the birds can be a very relaxing sound that helps people find peace within themselves. Fresh air is a bonus for people who are stuck in an office all day. Parks are a place for people to get away from their busy lives and relax. They are places that people can sit, think and just be alone. Parks are not only a place to relax but also a place to see natures true beauty. In many large cities the streets are lined with street signs and billboards. Trees and plants are not a part of the daily scenery. Parks offer a relief to the people in cities with its many trees and beautiful plants and flowers. These are beautiful any time of the year, but they are even more interesting as the flowers bloom and the leaves change colors with the changing of the seasons. Across the river from my swing is a giant bluff that is filled with many magnificentShow MoreRelated The Nacirema: Another Look Essay843 Words   |  4 PagesThe Nacirema: Another Look Written by Horace Miner, this essay of the people group Nacirema is an interesting look at their everyday functions. The tribe Miner describes is seemingly primal and uncivilized, and yet somewhat familiar. The entire account of these mysterious people describes unusual and strange behaviors and activities. The brief overview on the Nacirema is graphic from Miner’s point of view. 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An Critical analysis of the poetic elements within the...

Analysis of Literary Technique in John Donne s The Sun Rising John Donne, author of many works of literature, including The Sun Rising, is a master manipulator of literary techniques, which he uses to convey a powerful and profound message to the reader. Published in 1633 in Donne s book entitled _Poems_, The Sun Rising is a poem depicting two lovers disturbed from their bed by the rising sun. Donne s poem, The Sun Rising, is comparable to woven fabric, each literary element tightly woven on the loom of Donne s poetic mind. Donne s expert manipulation of each literary technique, making each literary element work to its fullest potential in conveying his underlying theme, is what defines The Sun Rising as such a splendid†¦show more content†¦This juxtaposition is clear evidence of movement from one point of view to another, otherwise known as a resolution, and its incorporation into The Sun Rising signifies Donne s peace-making with the sun. A second prominent feature of The Sun Rising are Donne s underlying themes, evident in the poem. Donne s entire purpose in writing The Sun Rising lies in his expression of his love for his wife. Grierson concurs, evidenced by his statement Donne s interest is his theme, love and woman, and he uses words not for their own sake but to communicate his consciousness of the surprising phenomena in all their varying and conflicting aspects (29). The second part of Grierson s statement helps the reader to understand Donne s strange choice to convey his theme of love through images of adultery, when Donne s true intent is to depict the love between himself and his wife. Grierson statement explicates this paradox by explaining that Donne s diction isn t meant to be taken literally as Donne s choice of words lies not in their actual meaning, but the words denotation, the thoughts of love and the emotion these thoughts convey. A second theme in Donne s The Sun Rising is the theme of secular lo ve in divine concepts (Daley 3). Daley posits: Another theme found in Donne s love poetry is the juxtaposition of the sacred and the profane, mirroring secular love in divine concepts and expressing